So today I wanted to talk about something very exciting which is happening at Boots! Available in 30 stores and online is the brand new Boots Beauty Emporium!
The Emporium is a premium beauty area which displays all the latest products and trends to always keep you up to date. It also has lots of different makeup and skincare tips. These are displayed via the electronic screens which also show clips from London Fashion Week and advertise new products. The main aim of the Emporium is too experiment with the latest trends and brands in beauty right now.
The whole feel of the Emporium is very luxury with white surfaces and mirrored sides. It feels clean and smart, making it very appealing to its target audience. Following the beauty theme, the Emporium has specific stations set up for customers to have makeovers and advice from consultants from Benefit and No7. This includes the opportunity to try out the No7 match made service - something I would really recommend!
Moving through the Emporium, you will find the "Test and Play" station. This consists of key makeup essentials for lips, eyes, eyebrows and nails. All products are laid out neatly to make it super easy to find the product perfect for you. Testers are also available to help you make the right choice. On the shelves below, you will find a range of makeup brushes and bags to go with your chosen product. I think this completes the whole shopping experience.
One of my favourite areas of the Emporium is the "build your own palette" station. This side has a huge array of eyeshadows (£2 each) and highlighters, blushes and contours (£3 each), all from a brand called Makeup Obsession which appears to be very similar to Makeup Revolution. The colours are really pretty and the product is super pigmented. You can either buy them all individually or buy an empty palette to put them in. The palettes come in two sizes to fit 12 and 6. The type of palette available does vary between store, but the full range is available online at Boots.com.
Next to this, you will also find beauty miniatures from Benefit and Estee Lauder, which you can buy 3 for £25 along with your chosen gift box - an ideal present!
Moving along to the final area of the Emporium, and one I am most excited for - the gift wrapping/engraving station! It is here where the personalised present ideas really come in to play! Any product you buy in-store can be engraved for an extra £3. You can engrave anything from someone's name, too a long Christmas message. I think this adds such a special touch as is makes the product more unique to its recipient.
The engraving does work best on glass objects such as perfume bottles but equally makes plastic and metal objects look great too. Whether you engrave a gift for a friend or make your own makeup collection more unique too you, the engraving machine is really worth checking out!
Personalised ribbon is another great way to make a gift more special to receive. You can write any message onto a ribbon (maximum 75 characters) and print off to fit either a small (£4), medium (£5) or large (£6) gift box. The colours come in pink or grey.
Whether your store has the full Emporium or just a gondola end, I would really recommend checking the products out. Its the ideal opportunity with Christmas just around the corner. You can find out more details at Boots.com/Emporium where you can also watch tutorials on the latest beauty trends.
Don't forget to share your look by using #BootsBeauty on Instagram to be in with the chance of appearing on the selfie wall!
Ellie x
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